1. The Header & Disclosure
Headline: The Toolbox
Subhead: The only financial tools I trust. (And the ones I use to fix my mistakes.)
Disclosure Text: Disclosure: We are reader-supported. If you buy through links on our site, we may earn a commission. This helps keep the snark free. [Learn more]
2. The “Hero” Block (Top Feature)
Modeled after their “Find a Financial Advisor” box.
Headline: Stop Losing Money.
Subhead: Investing isn’t about being a genius; it’s about not being an idiot.
Copy: I’ve compiled a checklist of the 7 Red Flags that mean a stock is garbage. I use it every time I buy. You should too.
Button: [ Download the “Anti-Stupidity” Checklist ]
3. The “Money Machines” Section
Modeled after their “Gold IRA” or “Crypto” lists. These are horizontal rows with logos.
Headline: The Brokerages
Copy: Where the money lives.
| Logo | Name | The Verdict | Action |
| [M1 Logo] | M1 Finance | Best For: Lazy Wealth. The “Set-it-and-forget-it” tool. I use this for my dividend pie. It automates the boring stuff so I can go outside. | [ Open Account ] |
| [E*TRADE Logo] | E*TRADE | Best For: Execution. The Toyota Camry of trading. Reliable, boring, and doesn’t treat you like a gambler. | [ Visit Site ] |
4. The “Intel” Section
Modeled after their secondary list sections.
Headline: Research & Data
Copy: Because guessing is expensive.
| Logo | Name | The Verdict | Action |
| [Alpha Logo] | Seeking Alpha | Best For: The Bear Case. I read it to find out why I might be wrong. Essential for dividend data. | [ Get The Data ] |
| [TV Logo] | TradingView | Best For: Charts. Stop using your bank’s charts. These are faster, prettier, and make you look smarter. | [ View Charts ] |
5. The “Library” Section (Grid)
Modeled after their “Recommended Reading” grid at the bottom.
Headline: The Library
Copy: Cheaper than an MBA and significantly less boring.
- [Book Cover: Psychology of Money]
- The Psychology of Money
- [ Buy on Amazon ]
- [Book Cover: Fooled by Randomness]
- Fooled by Randomness
- [ Buy on Amazon ]
- [Book Cover: One Up On Wall Street]
- One Up On Wall Street
- [ Buy on Amazon ]
Visual Mockup
I have generated a mockup of this layout. It mimics the clean, “directory” style of Income Insider but keeps your Midnight Navy & Gold branding so it doesn’t look like a generic template.
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What do you think of this structured approach? It is much better for affiliate clicks than a simple list.